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Yardy, a familial Jamaican term of endearment toward one another where ‘yaad’ suggests the yard or land that one comes from. 

For the logo I wanted to embody the playfulness and energy of Jamaican culture. The moving lines mimic the movement of ocean waves and symbolize musical rhythm.

For the logo I wanted to embody the playfulness and energy of Jamaican culture. The moving lines mimic the movement of ocean waves and symbolize musical rhythm.

New loading page gif for Yardy's upcoming website redesign. The gif serves as a quick way to give an idea of what to expect from yardy (as it's terminology is new to many). 

New loading page gif for Yardy's upcoming website redesign. The gif serves as a quick way to give an idea of what to expect from yardy (as it's terminology is new to many). 

Yardy's color palette reflects elements of Jamaican cuisine and culture. All colors are pastel tones as to allow additional elements to standout more.  

Yardy's color palette reflects elements of Jamaican cuisine and culture. All colors are pastel tones as to allow additional elements to standout more.  

The typography was chosen to reflect the movement in the logo. Mostra Nuova provides the brand with an additional playful tone. 

The typography was chosen to reflect the movement in the logo. Mostra Nuova provides the brand with an additional playful tone. 

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Invitation / Evite for Yardy + Dimes joint fall dinner, 2018.

Menu and Booklet (11x17 folded) for Yardy + Dimes.